Career Highlights

Summary of Impact

  • Drove Executive-Level Strategy: Served as a key partner to C-suite and VP-level executives, translating ambiguous business problems into actionable research roadmaps that aligned with top-level company priorities.

  • Influenced Multi-Million Dollar Investments: Directly influenced $50M+ in executive investment decisions by designing and delivering large-scale quantitative and conjoint research to guide market positioning.

  • Shaped Global Product Roadmaps: Drove multi-year product strategy and secured new regional investment by delivering global-scale insights on overlooked market opportunities to executive leadership.

  • Built Research Functions from Scratch: Built and scaled the end-to-end research function from the ground up at multiple organizations, including a high-growth startup and a nonprofit.

  • Established Scalable Research Infrastructure: Designed and implemented rigorous, scalable quantitative research programs at multiple companies and built the foundational qualitative research infrastructure at a startup.

Summary of Recent Work Experience

Senior UX Researcher & Lead, Google (Jan 2025–Present)

  • Lead quantitative and qualitative research to shape product strategy for Ads Privacy & Safety, driving revenue from high-quality advertisers while protecting platform integrity.

  • Build scalable insights programs that integrate experimentation, survey research, and behavioral data to guide long-term monetization strategies.

  • Serve as the quantitative research expert on the team, advancing data fluency and methodological rigor.

Senior Staff UX Researcher & Lead, Headway (Jul 2023–Oct 2024)

  • Defined company-wide strategy through foundational and evaluative research across therapist, client, and payer experiences.

  • Partnered with executives to prioritize research investments that improved acquisition efficiency and marketplace liquidity.

Staff UX Researcher & Research Manager, Meta (Mar 2021–Apr 2023)

  • WhatsApp Business Integrity: Unified fragmented teams by identifying trust gaps and facilitating cross-organizational strategy workshops.

  • Commerce Research Manager: Led roadmap-defining research and coached a team of researchers to expand organizational visibility and influence.

  • Business Products: Identified overlooked market opportunities that secured new regional investment and convened a company-wide strategy summit.

Senior Market Research Analyst, Delta Dental (Dec 2018–Feb 2021)

  • Influenced $50M+ in executive investment decisions through large-scale quantitative and conjoint research.

  • Partnered with Marketing to develop a market intelligence framework, improving competitive positioning and go-to-market strategy

    Full resume can be found here